Today I attended an IABC event called the 'Gift of Communication'. The goal of this event was to help local Hamilton not for profit organizations develop strategies on how to improve their methods of communication so that their messages are conveyed and understood by a mass audience as well as their internal staff and volunteers. I was paired up with the organization 'Community Living Hamilton', an agency that supports individuals with developmental handicaps and strives to create a community where all persons live in a state of dignity, share in all elements of living in their community and have equal opportunity to participate effectively. 
It became apparent over the course of the afternoon that the organization does not use online social networks effectively, if at all to communicate to the community. There are so many forms of social network opportunities available to us today that it is the easiest and most cost effective way to relay a message to a mass audience.
With the availability of networks including facebook, blogger, twitter, etc. people/organizations are able to post pictures, videos, information, event announcements, etc., which in turn, reaches a larger audience than strictly relying on text heavy brochures (something that we discussed as an issue with their method of communication).
Sometimes less is more!
To gather more information on Community Living Hamilton visit:
http://www.communitylivinghamilton.com/Home/tabid/509/Default.aspx
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